To celebrate four decades of seduction and storytelling, the iconic Sex Museum Amsterdam wanted to go bold - and we delivered.

Working with our partners Eventworks 4D, we transformed the museum’s spaces with cutting-edge immersive technology, introducing Augmented Reality, holograms that stop you in your tracks, and eye-popping LED content.

A stunning 4-meter-wide LED screen showcases a time-traveling Pinup Journey - a dazzling blend of 2D and 3D animation that whisks visitors through 40 years of pinup culture.