For the launch of Under Armour’s Shadow Elite 2 football boots, Four55 created bespoke visual content for an immersive holographic experience at Village Underground in London.
Part of the Leave ’Em Guessing campaign, the activation brought footballer Eddie Nketiah to life as a hologram, inviting guests to test their agility against his digital counterpart.
Working alongside agency The Space Between and holographic production specialists Hologramica, we helped transform a product launch into an interactive experience where sport, technology and storytelling came together.