Boots No7 | Alessandra Ferri Holographic TV Commercial

Four55 created the holographic content for Boots No7’s Lift & Luminate Triple Action Serum television commercial, directed by Tom Harper and featuring internationally acclaimed ballerina Alessandra Ferri.

Using archival Royal Ballet footage, Four55 recreated a holographic representation of Ferri at 19, allowing her to perform alongside her younger self.

The production combined advanced rotoscoping, image restoration, motion tracking and holographic projection to create an extraordinary encounter between the past and present.

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